Who AI recommends instead
The names the assistants offer when a client asks for what you do, ranked, with how often and where.
White Tie · AI Visibility Check
See whether ChatGPT, Gemini, Perplexity, Claude and Google AI Mode recommend you in your market, and who they name instead.
What you get
Built for luxury brands, top agents, professional firms and premium practices, where one recommendation is worth a great deal.
The names the assistants offer when a client asks for what you do, ranked, with how often and where.
Unedited answers with your name and your competitors highlighted, plus the sources each one cited.
Statements about you checked against your own site: founding year, location, leadership, services.
"Named in 6 of 15 answers", with a confidence label. AI answers vary; we show it instead of hiding it.
How it works
We read your homepage once and suggest your name, category and market. You confirm or edit them.
Five or six fixed questions (six when you add a principal's name), asked of ChatGPT, Gemini, Perplexity, Claude and Google AI Mode, plus Google AI Overviews on one search. Phrased the way your clients ask, with your market named. You watch each answer land.
Your score, who is recommended instead, the sources AI trusts, accuracy notes and the quick wins most likely to help.
Sample
A sample for a fictional brokerage. Names and numbers are illustrative.
AI Visibility Check
Maison Arden
AI Visibility Score · Visible
Strong on Gemini, invisible on Claude.
Mentioned in 7 of 14 discovery answers (50%) · likely 29%–62% if asked again
AI names The Calloway Group most often; you appear in 7 of 14 discovery answers.
High confidencebased on 14 answers from 5 assistants on Nov 3, 2026
AI answers change by phrasing, person and time. This is a snapshot, not a guarantee. How we score
01 · Rivals
Ranked by position-weighted visibility across discovery answers. Your raw share of voice: 12%.
Top 3 shown. The full report lists every name AI offered, with counts per engine.
02 · Consistency
Each mark is one answer to a question that doesn't name you; filled means the engine named you. Same basis as the headline.
03 · The answers
Real answers, unedited. One sample is shown free.
YouCompetitorClaim about you
Gemini
30 more answers with your name highlighted in the full report.
04 · Sources
Share of web-grounded answers that cited each domain.
99 more cited sources, with links and who they credit in the full report.
05 · Accuracy
Statements from the "known for" answers, checked against your own site. A claim is flagged only when your site states the fact.
1 possible inaccuracy found: AI said something your own site contradicts. 1 statement to confirm: your site doesn't say either way.
5 statements with the quote and your source in the full report.
06 · AI Readiness
A separate score from cheap site signals. It is never mixed into the visibility score.
Some signals assistants rely on are missing.
9 readiness checks itemized in the full report.
07 · Quick wins
Ranked by likely impact and effort. These improve your odds; nobody can guarantee what an AI will say.
robots.txt blocks GPTBot and ClaudeBot, so ChatGPT and Claude rely on other sites to describe you.
User-agent: GPTBot · Disallow: /
luxuryhomesjournal.example is cited in 9 answers for rivals and none for you.
Structured facts help engines state your city, services and principal correctly.
3 more quick wins in your checklist in the full report.
How we score
Presence 30 · Prominence 15 · Share of voice 20 · Citations 15 · Accuracy 12 · Sentiment 8. Engines are weighted by usage: ChatGPT 35% · Google 30% · Gemini 15% · Perplexity 10% · Claude 10%. Whole numbers only, with bands from Invisible to Category leader.
Every result shows how many answers it is based on and a confidence label. With fewer than 7 usable answers, the result is marked preliminary. If AI never names you, the score is capped at 25.
Whether AI crawlers can read your site, structured data, profiles, Wikidata, your Google Business Profile, llms.txt and field Core Web Vitals. It never changes the visibility score.
A snapshot of answers on one day, not a guarantee. We only read the site you submit, never competitors' sites, and we never get around a site that blocks automated visits.
FAQ
It asks ChatGPT, Google AI Mode and AI Overviews, Gemini, Perplexity and Claude the questions your clients would ask about your category in your market. Then it shows who they recommend, whether they name you, which sources they cite and whether they describe you correctly.
Yes. The score, the per-engine verdicts and the top three names AI recommends are free with no email. Add your email to unlock every answer, every cited source, the accuracy notes and your full checklist.
Yes. Reports are private by default and are never indexed by search engines. You can turn on a share link for the free summary; shared pages never show competitor names, and you can turn the link off at any time.
AI answers vary by phrasing, person, location and time. We use fixed questions and show how many answers named you, with a confidence label, so you can see the variation rather than a falsely precise number.
Presence, prominence, share of voice, citations, accuracy and sentiment, weighted and combined into a 0 to 100 score. Engines are weighted by how widely they are used. AI Readiness is a separate score and never changes your visibility score.
No one can. The check shows where you stand today and what is most likely to help. An AI Visibility Snapshot from White Tie looks at your results by hand; an AI Visibility Audit goes further, with a plan.
ChatGPT (with web search), Google AI Mode, Google AI Overviews, Gemini, Perplexity and Claude. White Tie is not affiliated with OpenAI, Anthropic, Google or Perplexity.
White Tie
Start with the free AI Visibility Check. Next, an AI Visibility Snapshot: White Tie reviews your results by hand, on request. For the full engagement, an AI Visibility Audit: more questions, every engine, a competitor teardown and a fix plan.